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Analytics for Business Managers

Department
Business
Campus
Colombo
Level
Workshops
Method
Duration
02 Days
Commencement
Pending

Entry requirements

Business Managers of Advertising, Marketing, Retail, Banking, and Insurance Industries together with Professionals from the Data Science and Engineering disciplines can profit from content that employs a practical approach to the solution of a wide array of current and emerging business problems.

Course structure and modules

Customer Analytics and Insight
Customer Profiling: Demographic, Geographic, Income & other industry-specific attributes
Segmentation: Cluster Analysis Techniques and their application to Customer Classification
Psychographic Profiling: Personality Profiling models and Techniques
Analytics & Customer Insight: Holistic view of Customer, Organizational & Market data
Business Modeling
Customer Life Time Value: Time Value of Money concepts & Discounted Cash Flow models
Index Creation: Customer Rating & Grading techniques for Decision Support Systems
Credit Risk Modeling: Principals of Risk Analysis and guidelines for model creation
Product Life Cycle Modeling: Growth and Decay curves, model estimation and fitting
Customer Loyalty and Rewards Schemes: Analytical approaches to managing Customer base
Statistics and Data Analysis for Analytics (Computer Lab Practical using Excel)
Descriptive Statistics: Probability Concepts, Measures of Centrality and Dispersion, Correlations
Distributions from Data: Derive Histograms, Ogives, Empirical Cumulative Distribution Functions
Goodness of fit: Chi-Square Test
Time Series Analysis: Trend, Seasonality, Cyclical Variation and Decompositions
Forecasting: Single/Multiple Regressions and Exponential smoothing
Social Network Analysis and Marketing
Introduction to Network Theory: Actors, Links, Random Walks, and Influence Diffusion
Graph Theory Applications: Social Graphs, Bipartite Graphs & their Properties
Measures of Centrality: Leaders, Followers, Gatekeepers, Communities
Quantification: Estimate values for Actors and Network attributes needed for Target Marketing
Target Marketing: Exploiting SNA for Product Placement & Advertisement Diffusion

Programme Fees

LKR. 19,500 /=

Course Inquiry Form Let us contact you
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Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.