Certificate Course in Marketing Management (CCMM)

Department
Business
Campus
Colombo
Level
Certificate
Method
Full Time
Duration
03 Months
Commencement
Pending

Marketing function is the central business function which define the future of any business organization This program is aimed at providing broad knowledge and understanding of the Marketing Management function in business organizations.

 

Objectives:

  • To develop a complete understanding about challenges, role and key functions of marketing management in the modern business context
  • To equip students with required knowledge, skills and passion to pursue and continue career and higher studies in the field of Marketing Management

Entry requirements

School Leavers
Students awaiting University
Job Seekers


Students after O/L or A/L who interests in pursuing a career in marketing can apply with pending results.

Course structure and modules

1. Introduction to Business organizations & Business Management
2. Introduction to Business Management functions
3. Introduction to Marketing and Understanding Its Role in Modern Business Organizations
4. Introduction to Marketing Management Process & Core Concepts
5. Evolution of Marketing
6. Challenges Face by Modern Marketers
7. New Developments in Marketing
8. Changes in Marketing Environment – Micro
9. Changes in Marketing Environment – Macro
10. Business and Environmental Analysis
11. Marketing Information System
12. Understanding Buying Behavior
13. Designing Marketing Mix – 4 Ps
14. Designing Marketing Mix – 7 Ps
15. Branding
16. Digital Marketing
17. Marketing Skills 1: Time and Self- Management
18. Marketing Skills 2: Team Work and Team Management
19. Marketing Skills 3: Event Management
20. Marketing Skills 4: Business Writing
21. Marketing Skills 5: Business Presentations
22. Marketing Skills 6: Customer Care and Relationship Management
23. Marketing Skills 7: Work-Life Balance and Stress Management
24. Delivering Effective Presentations

Teaching Methodology

Medium: English with Explanations in Sinhala

Lectures with Multi-media Presentations
Discussions and Experiential learning sessions
Group activities and Role play
Case studies
Group and Individual presentations

Lecture Schedule

Full Time:
Friday 9 am – 4pm

Programme Fees

Course Fee: Rs. 30,000
Reg. Fee: Rs. 1,000

Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.