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Certificate Course in Marketing Management

Department

Business

Campus

Colombo
Kandy

Level

Certificate

Method

Full Time

Duration

03 Months

Commencement

Colombo- 07th May 2021
Kandy - 1st April 2021

Description

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between organizations and customers.

Course Content

Introduction to Business organizations & Business Management

Introduction to Business Management functions

Introduction to Marketing Management Function and Core Concepts

Evolution of Marketing

Challenges Face by Modern Marketers

Introduction to Marketing Management Process

New Developments in Marketing

Changes in Marketing Environment I – Micro

Changes in Marketing Environment II – Macro

Business and Environmental Analysis (PESTEL, SWOT)

Understanding Buying Behavior

Marketing Information System

Designing Marketing Mix – 4 Ps

Designing Marketing Mix – 7 Ps

Branding

Digital Marketing

Marketing Skills 1: Time and Self- Management

Marketing Skills 2: Personal Selling

Marketing Skills 3: Event Management

Marketing Skills 4: Business Writing

Marketing Skills 5: Business Presentations

Marketing Skills 6: Customer Care and Relationship Management

Marketing Skills 7: Work-Life Balance and Stress Management

Delivering Effective Sales Presentation – Individual Presentations

Entry Requirement

After O/L students
School Leavers
Students awaiting University
Job Seekers

Course Fee

Course Fee : Rs. 31 000 ( Including Rs.1000 Registration Fees)

Course Inquiry Form Let us contact you
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Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.



Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.



Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.



Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.