This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between organizations and customers.
Introduction to Business organizations & Business Management
Introduction to Business Management functions
Introduction to Marketing Management Function and Core Concepts
Evolution of Marketing
Challenges Face by Modern Marketers
Introduction to Marketing Management Process
New Developments in Marketing
Changes in Marketing Environment I – Micro
Changes in Marketing Environment II – Macro
Business and Environmental Analysis (PESTEL, SWOT)
Understanding Buying Behavior
Marketing Information System
Designing Marketing Mix – 4 Ps
Designing Marketing Mix – 7 Ps
Branding
Digital Marketing
Marketing Skills 1: Time and Self- Management
Marketing Skills 2: Personal Selling
Marketing Skills 3: Event Management
Marketing Skills 4: Business Writing
Marketing Skills 5: Business Presentations
Marketing Skills 6: Customer Care and Relationship Management
Marketing Skills 7: Work-Life Balance and Stress Management
Delivering Effective Sales Presentation – Individual Presentations
After O/L students
School Leavers
Students awaiting University
Job Seekers
Course Fee : Rs. 31 000 ( Including Rs.1000 Registration Fees)
