Social Media Marketing

Department
Business
Campus
Colombo
Level
Workshops
Method
Duration
02 Days
Commencement
Pending

Entry requirements

Marketing and IT professionals who believe the power of social media and want to use its strengths best in their marketing efforts. Also good for business and IT students.

Course structure and modules

How social media can change my business
Brief Introduction to Social Media and Social media Marketing
SWOT / Environmental analysis of your business
Aligning your business in the Social Media map
Social Media vs. Traditional media: Cost-benefit analysis
The Legal Side of Social Media: Copyright and Trademark Implications
Social media ethics: Dos and Don’ts in Sri Lanka context

Social media marketing potential: Blogs, Twitter, YouTube, etc
Professional blogging and microblogging
Getting the best out of YouTube, Flicker, and Instagram
Using Google Alerts and other Google Apps
Content creation, distribution, management and monitoring
Planning and Scheduling worksheets
Collaborative Marketing and Crowdsourcing
Consumer-generated content handling

Social media marketing: Facebook and LinkedIn
Creating Facebook groups and pages
Tips and Guides for popularising groups/pages
Content creation, distribution, management and monitoring
Public Relations, Reputation Monitoring, Crises Management
Paid Promotion: Ads and Contests
LinkedIn marketing: strengths and limits
Collaborative Marketing and Crowdsourcing
Consumer-generated content handling

Practical session (At NIBM computer labs)
Critical analysis of selected social media marketing efforts for their strengths and weaknesses. This exercise will provide an opportunity for participants to learn the trick of the trade firsthand.

Programme Fees

LKR. 14,000/=

Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.


Course Inquiry Form Let us contact you
Submit your contact details below and one of our team member will be in touch soon.