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BSc (Hons) in Digital Marketing

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Step into the future of marketing with Sri Lanka’s best and leading degree in digital marketing—BSc (Hons) in Digital Marketing. Offered by Coventry University London in collaboration with the prestigious NIBM School of Business, this program is designed to equip you with the skills, knowledge, and creativity needed to thrive in today’s digital economy. Whether you dream of becoming a brand leader, digital entrepreneur, or top-tier digital marketer, this degree sets you on the path to success in the ever-growing global digital landscape.

Apply for the course
NIBM

Department

Business
NIBM Programmes

Campus

Rajagiriya /
NIBM Programmes

Level

Degree
NIBM

Method

Part Time
NIBM

Duration

3 Years

Objectives

  • World-Class Faculty: Learn from industry experts who bring real-world marketing experience and cutting-edge knowledge into the classroom.
  • Industry-Embedded Modules: Experience practical learning with modules designed to tackle real-world marketing challenges.
  • Hands-on Internships & Industry Exposure: Get invaluable experience through internships and live projects with leading companies, giving you a competitive edge in the job market.
  • Global Graduates: This degree prepares you for global opportunities, equipping you with the knowledge and skills to succeed anywhere in the world.
  • Master AI, Big Data & Digital Platforms: Stay ahead of the competition by learning to use AI and Big Data in marketing strategies, alongside mastering digital platforms like social media and e-commerce.
  • Focus on Social Media & Branding: Develop powerful social media strategies and brand storytelling techniques that help businesses thrive in the digital age.
  • Entrepreneurial Pathways: Whether you dream of launching your own digital business or becoming a brand strategist, this program gives you the tools to turn those dreams into reality.

ENTRY REQUIREMENTS

First Year:

  • Completion of GCE A-Levels or equivalent foundation programs.
  • Applicants who have successfully completed SLQF Level 3 or NVQ Level 5 are also eligible.
  • Proficiency in English is required as the medium of instruction is English.

Second Year:

  • Completion of the Advanced Diploma in Digital Marketing & Brand Management or an equivalent qualification.

Third Year:

  • Completion of a Higher National Diploma (HND) or equivalent qualification in Digital Marketing, Marketing, or a related field.

Commencement

  • Colombo: Pending

Course structure and modules

Year 01

  • Consumer & Organizational Buying Behavior
  • Digital & Social Media Marketing
  • Branding in the New Era
  • Designing for Digital Media
  • Event Planning, Marketing & Management
  • Market Research & Web Analytics
  • Business & Intellectual Property Law
  • Independent Study

Year 02

  • Global Marketing & Branding Strategy
  • Managing People & Finance for Marketing
  • Digital Platform Strategy
  • Artificial Intelligence in Digital Marketing
  • E-commerce & E-supply Chain Management
  • Advanced Brand Management
  • Digital Entrepreneurship
  • Business Project & Industrial Training.

Year 03

  • Digital Marketing Strategy
  • Digital Customer Experience
  • Digital Media Platforms and Practices
  • Global Marketing Communications Strategy
  • Creativity and Brand Storytelling
  • Digital Marketing Consulting Project

Programme Fees

Current Fee Structure

  •  Year 1 – Advanced Diploma in Digital Marketing and Brand Management
    Course Fee: LKR 200,000/= + Registration Fee: LKR 5,000/=
  • Year 2 – Higher Diploma in Digital Marketing and Brand Management
    Course Fee: LKR 400,000/= + Registration Fee: LKR 5,000/=
  • Year 3 – BSc (Hons) in Digital Marketing
    Course Fee: LKR 850,000/= + Registration Fee: LKR 8,000/=

*Subject to change with prior notice. Conditions apply.

 

Student loan facilities are available from BOC, NSB & NDB banks. Send us an inquiry to ask about payment plans and loan facilities.