Foundation Course in Marketing Management (English)
Campus
Kandy / Colombo /
Level
Method
Weekend
Duration
10 WeeksENTRY REQUIREMENTS
- School Leavers Students awaiting University Job Seekers.
Commencement
- Pending
Course structure and modules
- Role of Marketing Management
- Marketing Environment & Marketing Information System
- Introduction to buyer behavior
- Segmentation, Targeting & positioning for competitive Advantage
- Designing and Managing Products and services
- Developing Pricing Strategies and Programs
- Designing and Managing value networks and channels
- Designing and Managing Marketing Communication
- Fundamentals of Marketing Planning
- New trends in Marketing
- Careers in Marketing
Programme Fees
- LKR 30,000 + LKR 1,000 (registration fee)