Research of School of Computing

Learning : Evidence from National Institute of Business Management (NIBM), Sri Lanka

A B S T R A C T

With the accelerated use of online learning practices, there is an imperative
requirement to investigate factors affecting students‟ satisfaction in online
learning. Sri Lanka is a developing country that is far different from
developed countries in the context of technology, economy, and environment.
Consequently, there is a deficient insight into motivating factors predicting
students‟ satisfaction in the online learning environment in Sri Lanka. As a
result, there is a need to learn what factors affect the students‟ satisfaction in
online learning, as organizations invest largely in adopting online learning
platforms. Therefore, the purpose of this study was to discover the factors
affecting students‟ satisfaction in online learning in the National Institute of
Business Management. A descriptive research design with quantitative
approach was employed to answer the research question of the study. After an
extensive survey of the existing literature, the independent variables were
identified. A survey questionnaire was distributed among students at the
National Institute of Business Management and 500 responses were gathered.
Multiple Regression analysis was performed to test the four hypotheses of this
study. Findings revealed that lecturers‟ performance, student – lecturer
interactivity, course evaluation, and the quality of the online learning system
are significant factors determining the students‟ satisfaction in online
learning. These findings would be beneficial to all the students, top
management, and other higher educational institutes to improve satisfaction
in online learning.

Keywords: Course evaluation; interactivity; online learning; performance of
the lecturer; satisfaction

*Corresponding author: muthugamagecd@gmail.com