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Advanced Certificate Course in Digital Entrepreneurship is designed for aspiring entrepreneurs and individuals eager to launch and scale their digital businesses. This course provides a comprehensive understanding of the core principles of digital entrepreneurship, covering everything from developing business ideas to financing, marketing, and managing start-ups in the digital space.

Students will explore the foundations of entrepreneurship in the digital age, learn how to identify and validate business ideas, and develop essential skills to incubate and accelerate start-ups. The course emphasizes creating effective business plans, selecting the right business models, and understanding the legal and financial aspects crucial for digital ventures.

Marketing and branding strategies tailored for digital start-ups are covered in detail, including digital marketing, social media analytics, and content development.

By the end of the course, students will have the knowledge and practical skills to launch a digital start-up, implement business strategies, and drive growth using digital tools and resources, preparing them for successful careers in the fast-evolving digital economy.

Department
Department
SCHOOL OF BUSINESS
Campus
Campus
Colombo Campus
Level
Level
Advanced Certificate Programmes
Method
Method
Full Time / Part Time
Duration
Duration
10 Weeks
Medium
Medium
English

Entry Requirements

  • Successfully completed the G.C.E Ordinary Level Examination or an equivalent qualification.

Commencement

  • Rajagiriya - Pending 

Programme Fees

Current Fee Structure
  • Course Fee: LKR 60,000

*Subject to change without prior notice. Conditions apply.

Course Structure and Modules

Foundations of Digital Entrepreneurship

  • Understanding entrepreneurship

  • The new digital entrepreneur

  • Entrepreneurial ethics in the digital age

  • Developing the right entrepreneurship foundation

  • Finding a good digital business idea

 

Incubating & Accelerating Digital Start-ups

  • Validating the digital business idea

  • Determining the right business model

  • Legal compliances for digital start-ups

  • IP protection for digital start-ups

  • Developing an effective business plan

 

Planning & Strategizing Digital Start-ups

  • Analyzing the business environment

  • Creating the vision, mission, values & objectives

  • Preparing & action plan using available resources

  • Implementing, monitoring & feedback of plans

 

Financing & Accounting for Digital Start-ups

  • Understanding debt & equity for digital start-ups

  • Sources of financing for digital start-ups

  • Tracking income & expenses for digital start-ups

  • Banking & financial services for digital start-ups

 

Marketing & Branding for Digital Start-ups

  • Digital marketing for digital start-ups

  • Understanding the digital consumer

  • Exploring digital branding strategies

  • Exploring digital advertising strategies

 

Resourcing & Talent Retention for Digital Start-ups

  • Resourcing the right talent for digital start-ups

  • Retaining the right talent for digital start-ups

  • Basic HR documentation for digital start-ups

  • Best HR practices for digital start-ups

 

Content Development for Digital Start-ups

  • Layouts & graphic design principles

  • Colour psychology & typography

  • Basic Camera shots

  • Video ad basics

 

Developing Product Pages for Digital Start-ups

  • Exploring a product page

  • Creating e-commerce product videos

  • Creating e-commerce product images

 

Using Social Media Analytics & Monetization for Digital Start-ups

  • Using social media analytics

  • Installing & using Google Analytics for a website

  • Facebook monetization