What is your next education pathway?
-
Entry Requirements
Successfully completed a certificate programme specialized in Digital Marketing Graphic
Minimum 2 passes at G.C.E A/L in any stream
Passed G.C.E O/L with 5 credits including credits for Mathematics or ICT and English
OR
Passed G.C.E O/L with minimum 1-year relevant Industry experience
Design /Video production/Animation
Commencement
Rajagiriya - Pending
Peradeniya (KIC) – Pending
Programme Fees
Current Fee Structure
Course Fee: LKR 65,000 + Registration Fee: LKR 2,000
Course Structure And Modules
Marketing Landscape (Role, Tasks and Functions)
Buying Behavior and Psychology
Introduction to Brand Strategy
Crafting a Brand Strategy (STP)
Developing a Strong Brand Strategy (Brand meaning & Identity)
Building Brand Equity
Conducting a Brand Audit
Planning for Brand Extensions
Designing a Brand Communication Strategy
Guest Lecturer on Latest Development in Brand Management
Dealing with Competition
Global Branding
Principles of Digital Marketing
Planning Process in Digital Mediums
Social Media Marketing
Content and Video Marketing
Search Engine Optimization
Google Ads – Display, Paid Search and Video
Email Marketing
Digital Copyrights and Legal Background
Advanced Programmatic Advertising
Modern Themes in Digital Platforms
Digital Marketing in Practical Applications
Artificial Intelligence and Big Data usage in Digital Marketing
Personal Branding
Fine-tuning the image of your brand
Ethical branding and Social Responsibilities of a brand Manager
Final Presentation and Evaluation
E commerce, Payment Gateway management and Digital Marketing
Metaverse and Future Applications with Virtual Reality
Conversational Marketing and Chatbots.
Introduction to Personalization with AI,Machine learning and Big Data