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What is your next education pathway?

Step into the future of marketing with Sri Lanka’s best and leading degree in Digital Marketing - BSc (Hons) in Digital Marketing. Offered by Coventry University London in collaboration with the prestigious NIBM School of Business, this program is designed to equip you with the skills, knowledge, and creativity needed to thrive in today’s digital economy. Whether you dream of becoming a brand leader, digital entrepreneur, or top-tier digital marketer, this degree sets you on the path to success in the ever-growing global digital landscape.

Department
Department
SCHOOL OF BUSINESS
Campus
Campus
Rajagiriya Campus
Level
Level
Degree Programmes
Method
Method
Full Time / Part Time
Duration
Duration
1 Year
Medium
Medium
English

Entry Requirements

For entry into Year 1: Advanced Diploma in Digital Marketing & Brand Management

  • Completion of G.C.E A/Ls or equivalent foundation programs.

OR

  • Applicants who have successfully completed SLQF Level 3 or NVQ Level 5 are also eligible.

AND

  • Proficiency in English is required as the medium of instruction is English.

For entry into Year 2: Higher Diploma in Digital Marketing & Brand Management

  • Completion of the Advanced Diploma in Digital Marketing & Brand Management or an equivalent qualification.

For entry into Year 3: BSc (Hons) in Digital Marketing

  • Completion of a Higher National Diploma (HND) or equivalent qualification in digital marketing, marketing, or a related field.

Commencement

  • Rajagiriya: October 2025

Programme Fees

Current Fee Structure

Current Fee Structure:

Full Time:

  • Year 01 – Advanced Diploma in Digital Marketing and Brand Management Course Fee: LKR 300,000/= + Registration Fee: LKR 5,000/=

  • Year 02 – Higher National Diploma in Digital Marketing and Brand Management Course Fee: LKR 400,000/=  + Registration Fee: LKR 5,000/=

 

Part Time:

  • Year 01 – Advanced Diploma in Digital Marketing and Brand Management Course Fee: LKR 250,000/= + Registration Fee: LKR 5,000/=

  • Year 02 – Higher National Diploma in Digital Marketing and Brand Management Course Fee: LKR 400,000/=  + Registration Fee: LKR 5,000/=

  • Year 03 – BSc (Hons) Digital Marketing Course Fee: LKR 850,000/= + Registration Fee: LKR 8,000/=

*Subject to change without prior notice. Conditions apply.

 

*Subject to change without prior notice. Conditions apply.

Awarding University

University Logo

Coventry University

Career Opportunities

Graduates of the BSc (Hons) in Digital Marketing are in high demand across various industries. As businesses worldwide continue to prioritize their digital presence, the skills you gain from this program will make you a valuable asset to employers everywhere. Here are some of the most exciting career paths open to you:

  • Digital Marketing Manager: Take charge of digital campaigns, manage marketing teams, and develop strategies that drive brand success.

  • Brand Manager: Build and manage a brand’s reputation, ensuring consistency and strong positioning across all digital platforms.

  • Social Media Strategist: Lead social media campaigns and create engaging content that boosts brand visibility and engagement.

  • SEO Specialist: Optimize websites to rank higher on search engines, driving traffic and improving brand visibility.

  • Content Marketing Manager: Craft powerful content strategies that connect with consumers and drive conversions.

  • Digital Entrepreneur: Use the skills you’ve gained to launch your own digital business, harnessing digital platforms, AI, and big data.

  • e-Commerce Manager: Oversee online sales platforms, optimize digital shopping experiences, and drive growth for e-commerce businesses.

Course Structure and Modules

Year 01: Advanced Diploma in Digital Marketing & Brand Management

  • Consumer & Organizational Buying Behavior

  • Digital & Social Media Marketing

  • Branding in the New Era

  • Designing for Digital Media

  • Event Planning, Marketing & Management

  • Market Research & Web Analytics

  • Business & Intellectual Property Law

  • Independent Study

Year 02: Higher Diploma in Digital Marketing & Brand Management

  • Global Marketing & Branding Strategy

  • Managing People & Finance for Marketing

  • Digital Platform Strategy

  • Artificial Intelligence in Digital Marketing

  • E-commerce & E-supply Chain Management

  • Advanced Brand Management

  • Digital Entrepreneurship

  • Business Project & Industrial Training

Year 03: BSc (Hons) Digital Marketing

  • Digital Marketing Strategy

  • Digital Customer Experience

  • Digital Media Platforms and Practices

  • Global Marketing Communications Strategy

  • Creativity and Brand Storytelling

  • Digital Marketing Consulting Project