Foundations of Digital Entrepreneurship

• Understanding entrepreneurship
• The new digital entrepreneur
• Entrepreneurial ethics in the digital age
• Developing the right entrepreneurship foundation
• Finding a good digital business idea

Incubating & Accelerating Digital Start-ups

• Validating the digital business idea
• Determining the right business model
• Legal compliances for digital start-ups
• IP protection for digital start-ups
• Developing an effective business plan

Planning & Strategizing Digital Start-ups

• Analyzing the business environment
• Creating the vision, mission, values & objectives
• Preparing & action plan using available resources
• Implementing, monitoring & feedback of plans

Financing & Accounting for Digital Start-ups

• Understanding debt & equity for digital start-ups
• Sources of financing for digital start-ups
• Tracking income & expenses for digital start-ups
• Banking & financial services for digital start-ups

Marketing & Branding for Digital Start-ups

• Digital marketing for digital start-ups
• Understanding the digital consumer
• Exploring digital branding strategies
• Exploring digital advertising strategies

Resourcing & Talent Retention for Digital Start-ups

• Resourcing the right talent for digital start-ups
• Retaining the right talent for digital start-ups
• Basic HR documentation for digital start-ups
• Best HR practices for digital start-ups

Content Development for Digital Start-ups

• Layouts & graphic design principles
• Colour psychology & typography
• Basic Camera shots
• Video ad basics

Developing Product Pages for Digital Start-ups

• Exploring a product page
• Creating e-commerce product videos
• Creating e-commerce product images

Using Social Media Analytics & Monetization for Digital Start-ups

• Using social media analytics
• Installing & using Google Analytics for a website
• Facebook monetization