Digital Entrepreneurship

Foundations of Digital Entrepreneurship

• Understanding entrepreneurship

• The new digital entrepreneur

• Entrepreneurial ethics in the digital age

• Developing the right entrepreneurship foundation

• Finding a good digital business idea

Incubating & Accelerating Digital Start-ups

• Validating the digital business idea

• Determining the right business model

• Legal compliances for digital start-ups

• IP protection for digital start-ups

• Developing an effective business plan

Planning & Strategizing Digital Start-ups

• Analyzing the business environment

• Creating the vision, mission, values & objectives

• Preparing & action plan using available resources

• Implementing, monitoring & feedback of plans

Financing & Accounting for Digital Start-ups

• Understanding debt & equity for digital start-ups

• Sources of financing for digital start-ups

• Tracking income & expenses for digital start-ups

• Banking & financial services for digital start-ups

Marketing & Branding for Digital Start-ups

• Digital marketing for digital start-ups

• Understanding the digital consumer

• Exploring digital branding strategies

• Exploring digital advertising strategies

Resourcing & Talent Retention for Digital Start-ups

• Resourcing the right talent for digital start-ups

• Retaining the right talent for digital start-ups

• Basic HR documentation for digital start-ups

• Best HR practices for digital start-ups

Content Development for Digital Start-ups

• Layouts & graphic design principles

• Colour psychology & typography

• Basic Camera shots

• Video ad basics

Developing Product Pages for Digital Start-ups

• Exploring a product page

• Creating e-commerce product videos

• Creating e-commerce product images

Using Social Media Analytics & Monetization for Digital Start-ups

• Using social media analytics

• Installing & using Google Analytics for a website

• Facebook monetization