NIBM / Programmes / Advanced Certificate in Digital Marketing and Brand Management

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Advanced Certificate in Digital Marketing and Brand Management

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NIBM

Department

Business
NIBM Programmes

Campus

Colombo / KIC /
NIBM Programmes

Level

Advanced Certificate
NIBM

Method

Full Time/ Part Time
NIBM

Duration

04 months

ENTRY REQUIREMENTS

  • Successfully completed a certificate programme specialized in Digital Marketing Graphic
  • Minimum 2 passes at G.C.E A/L in any stream
  • Passed G.C.E O/L with 5 credits including credits for Mathematics or ICT and English

OR

  • Passed G.C.E O/L with minimum 1-year relevant Industry experience
  • Design /Video production/Animation

Commencement

  • Colombo – 28th April 2024
  • Peradeniya (KIC) – 20th February 2023 (Full Time)

Course structure and modules

  • Marketing Landscape (Role, Tasks and Functions)
  • Buying Behavior and Psychology
  • Introduction to Brand Strategy
  • Crafting a Brand Strategy (STP)
  • Developing a Strong Brand Strategy (Brand meaning & Identity)
  • Building Brand Equity
  • Conducting a Brand Audit
  • Planning for Brand Extensions
  • Designing a Brand Communication Strategy
  • Guest Lecturer on Latest Development in Brand Management
  • Dealing with Competition
  • Global Branding
  • Principles of Digital Marketing
  • Planning Process in Digital Mediums
  • Social Media Marketing
  • Content and Video Marketing
  • Search Engine Optimization
  • Google Ads – Display, Paid Search and Video
  • Email Marketing
  • Digital Copyrights and Legal Background
  • Advanced Programmatic Advertising
  • Modern Themes in Digital Platforms
  • Digital Marketing in Practical Applications
  • Artificial Intelligence and Big Data usage in Digital Marketing
  • Personal Branding
  • Fine-tuning the image of your brand
  • Ethical branding and Social Responsibilities of a brand Manager
  • Final Presentation and Evaluation
  • E commerce, Payment Gateway management and Digital Marketing
  • Metaverse and Future Applications with Virtual Reality
  • Conversational Marketing and Chatbots.
  • Introduction to Personalization with AI,Machine learning and Big Data

Programme Fees

Current Fee Structure

  • Course Fee: LKR 65,000/= + Registration Fee: LKR 2,000/=

*Subject to change with prior notice. Conditions apply.